Bizio Luanching New Update To Multi-Channel Nurturing System
By Adam Hajj
If this is your first time to hear about Bizo, it's actually a company that provides business to business marketing solutions to its clients. It used to provide simple email drip campaigns, however, as new data emerges on the behavior of website visitors, Bizo has released a new version of its products. So, how different is the new product from the old one? Well, it can only be described in one word: smarter.
As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.
Bizo has already got a large number of users, and one good example is Docusign. This company has used Bizo to take advantage of the demographic data that they have collected, and to channel visitors across customized nurture paths, ensuring that visitors see social ads and sequenced display ads that are appropriate to them.
Meagen Eisenberg, the vice president of the demand generation team at Docu Sign, spoke highly of Bizio's Multi-Channel Nurturing system, saying that it allowed them to extend their marketing automation beyond their email database to target a huge pool of website visitors. Their business demographic data is incredibly useful and they offer customizable 2nurture paths" that ensure that only the most high value prospect segments see the social ads. The net result is that the company enjoyed both increased lead volume and good lead quality, taking a consumer from first brand contact to customer in a smooth and efficient process.
Bizo's system offers Facebook advertising options as well as options to show advertisements on high quality websites. It also offers A/B testing, as well as full-funnel reporting, so business owners can test their ads performances and enhance their marketing efforts. Of course, traditional marketing systems such as email marketing are still a powerful tool, and you should not ignore those parts of your arsenal. However, multi-channel marketing is an incredibly valuable tool and it offers a unique ability to capture some of those elusive, anonymous website visitors.
As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.
Bizo has already got a large number of users, and one good example is Docusign. This company has used Bizo to take advantage of the demographic data that they have collected, and to channel visitors across customized nurture paths, ensuring that visitors see social ads and sequenced display ads that are appropriate to them.
Meagen Eisenberg, the vice president of the demand generation team at Docu Sign, spoke highly of Bizio's Multi-Channel Nurturing system, saying that it allowed them to extend their marketing automation beyond their email database to target a huge pool of website visitors. Their business demographic data is incredibly useful and they offer customizable 2nurture paths" that ensure that only the most high value prospect segments see the social ads. The net result is that the company enjoyed both increased lead volume and good lead quality, taking a consumer from first brand contact to customer in a smooth and efficient process.
Bizo's system offers Facebook advertising options as well as options to show advertisements on high quality websites. It also offers A/B testing, as well as full-funnel reporting, so business owners can test their ads performances and enhance their marketing efforts. Of course, traditional marketing systems such as email marketing are still a powerful tool, and you should not ignore those parts of your arsenal. However, multi-channel marketing is an incredibly valuable tool and it offers a unique ability to capture some of those elusive, anonymous website visitors.
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