SEO For 2014: Understanding How The Quality Of Your Content Affects Your Site's Ranking
By Hassan Khan
A few years ago, it used to be possible to get a website ranked in Google even if the content on your website is less than stellar. In fact, I can just take an article from Ezinearticles.com or any article directories, slap it on my website, and get it ranked on the number one position, simply by pointing thousands of low quality links to it. And the ranking can remain there for months or even longer.
That has never been truer than it is today. The updated search algorithms for 2014 all place major emphasis on content. Not just any content, mind you. Instead, the search engines are looking for the highest quality content possible to present to their users. What qualifies as good content? Essentially, anything that meets or exceeds the expectations of your visitors. Here are a couple of tips to help you create killer content for your site:
Focus On Your Visitors
Even an entity as huge as eBay is being affected. It seems like Google means serious business! If eBay is not immune to Panda, then it is even more important for all the small webmasters to pay attention to the content on their website. After all, you are not just trying to please Google. Other than search engine rankings, the content on your website is also going to determine whether your visitors will become your customers. This is true in 2014 and is probably going to remain the truth for many years to come.
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.
That has never been truer than it is today. The updated search algorithms for 2014 all place major emphasis on content. Not just any content, mind you. Instead, the search engines are looking for the highest quality content possible to present to their users. What qualifies as good content? Essentially, anything that meets or exceeds the expectations of your visitors. Here are a couple of tips to help you create killer content for your site:
Focus On Your Visitors
Even an entity as huge as eBay is being affected. It seems like Google means serious business! If eBay is not immune to Panda, then it is even more important for all the small webmasters to pay attention to the content on their website. After all, you are not just trying to please Google. Other than search engine rankings, the content on your website is also going to determine whether your visitors will become your customers. This is true in 2014 and is probably going to remain the truth for many years to come.
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.
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