What should the length of your marketing video be?
By Jayn Mangayao
4th Generation Communications is one of the industries movers and shakers in Web Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you need to get your point across as fast as possible.
We live in the digital age and our clients are being engulfed by info on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of business owners fighting for shoppers attention is skyrocketing.
As business owners it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than different kinds of advertising like banners, text advertisements, and photos. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a little bit harder. In most cases we cannot force our shoppers to click on our video to watch it, it is absolutely up to them.
Two Things That May Get Your Clients To Watch Your Video
There are two vital aspects you have got to get right to increase the chances of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under a minute will get played more often than a video that is two to three minutes. Though three minutes might not seem like a very long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the day to day activities that they forget about things such as brand naming. This is a vital facet of your marketing efforts and should be taken seriously, because in the long run it will skyrocket your ROI.
We live in the digital age and our clients are being engulfed by info on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of business owners fighting for shoppers attention is skyrocketing.
As business owners it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than different kinds of advertising like banners, text advertisements, and photos. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a little bit harder. In most cases we cannot force our shoppers to click on our video to watch it, it is absolutely up to them.
Two Things That May Get Your Clients To Watch Your Video
There are two vital aspects you have got to get right to increase the chances of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under a minute will get played more often than a video that is two to three minutes. Though three minutes might not seem like a very long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the day to day activities that they forget about things such as brand naming. This is a vital facet of your marketing efforts and should be taken seriously, because in the long run it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.