Amazon Vs Google - Does Adwords Now Have Formidable Competition?
By Omar Rashad
Amazon and Google are kind of adversaries when it comes to online marketing. They have been having a tenuous relationship for a long period of time now. The companies are competing head-to-head when it comes to online product search and delivery services of phones and other mobile devices. But, still Amazon is considered to be one of the largest text-ad advertisers of Google. Amazon also gets a share of revenue by running Google AdSense ads on its site.
However, it looks like Google is going to have some serious competition soon. According to a report in The Wall Street Journal, Amazon will be introducing their own form of targeted ads later this year. The program will draw upon Amazon's wealth of customer shopping data.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Still, Amazon already has a huge portion of the business world on their lap and has defined their niche online. Furthermore, they are already getting a tool ready to go to make sure that businesses everywhere can purchase these new ads in bulk. It's going to be interesting to see what is coming as Amazon continues to steamroll forward as a business that is not only well-established but very innovative.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
However, it looks like Google is going to have some serious competition soon. According to a report in The Wall Street Journal, Amazon will be introducing their own form of targeted ads later this year. The program will draw upon Amazon's wealth of customer shopping data.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Still, Amazon already has a huge portion of the business world on their lap and has defined their niche online. Furthermore, they are already getting a tool ready to go to make sure that businesses everywhere can purchase these new ads in bulk. It's going to be interesting to see what is coming as Amazon continues to steamroll forward as a business that is not only well-established but very innovative.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
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