3 PPC Mistakes That Are Wasting Your Money
By Agripina Nuss
If you are trying to generate leads and sales, Pay Per Click advertising is one of the fastest, cost-efficient ways to do so. With an excellent Adwords campaign you can quickly generate a lot of high quality, high converting traffic. On the other hand, a campaign that is not optimized can be a huge money sink and send you irrelevant traffic that costs more than you should be spending.
One of the most common mistakes that beginning PPC advertisers make with their business is to target keywords that have an extremely high search volume despite not being entirely relevant to their business. What happens in this case is that you receive a low Quality Score because your ad and keyword will not match your landing page content. That means you will end up paying more. Make sure that the ads you create are based on keywords in sync with your landing pages.
Another huge factor that determines your quality score (and ultimately how much you pay for each ad) is the clickthrough rate (CTR). Your CTR is the percentage of views which actually click on your ad and visit your site. The higher your CTR, the less you have to pay for your PPC campaign.
They can attract a massive amount of search volume to your site, but if you are targeting a very specific market most of the traffic you are receiving could be from visitors that are not actually going to buy your product or service. Adjusting your match types for broad searches can help narrow down your audience and better qualify any leads. That way you get more people who are actually looking to do business with you rather than advertising in front of people who really aren't looking for your service.
This involves some serious analysis of click-through rates, ad relevance, bid management and historical keyword factors (search engines like Google use this factor in its rankings). For many businesses, all of this researching, writing, planning and analysis is enough to make them give up on PPC altogether. But PPC can be of great value, and with PPC training, you really can make sense of it all
One of the most common mistakes that beginning PPC advertisers make with their business is to target keywords that have an extremely high search volume despite not being entirely relevant to their business. What happens in this case is that you receive a low Quality Score because your ad and keyword will not match your landing page content. That means you will end up paying more. Make sure that the ads you create are based on keywords in sync with your landing pages.
Another huge factor that determines your quality score (and ultimately how much you pay for each ad) is the clickthrough rate (CTR). Your CTR is the percentage of views which actually click on your ad and visit your site. The higher your CTR, the less you have to pay for your PPC campaign.
They can attract a massive amount of search volume to your site, but if you are targeting a very specific market most of the traffic you are receiving could be from visitors that are not actually going to buy your product or service. Adjusting your match types for broad searches can help narrow down your audience and better qualify any leads. That way you get more people who are actually looking to do business with you rather than advertising in front of people who really aren't looking for your service.
This involves some serious analysis of click-through rates, ad relevance, bid management and historical keyword factors (search engines like Google use this factor in its rankings). For many businesses, all of this researching, writing, planning and analysis is enough to make them give up on PPC altogether. But PPC can be of great value, and with PPC training, you really can make sense of it all
About the Author:
Robert P. Williams, Owner of Best Bail Bond Ads Offers a Free "No Obligation" Mini Audit to help you evaluate how much money is being wasted on your pay per click adwords campaign.