Getting And Keeping Your Customers With Effective Trade Show Exhibit Display
By Ida Dorsey
There is a growing trend of businesses to showcase their products at trade exhibition displays. Trade show exhibit display is an effective way of getting and retaining customers. It is also a way of networking and getting to know people who may turn into customers.
The economy is driven by revenues generated by the business community. In a market economy, there is a lot of competition and a need to offer unique products that will capture a segment of the market. All businesses are in need of customers who will not only use their services one time, but will come again and again to do business with them.
But more important that the actual display itself is the representative. To be a rep at a show, you need to be friendly and assertive, able to talk to anyone who comes your way. It is a fast paced environment, and the company is paying good money to get their name out there. Professionalism is a must, but being open and friendly with your clients and putting your best foot forward is the best way to gain clients.
Another important part of your presence at a trade show is making and keeping appointments. A lot of work goes into the press and publicizing of your brand, before the rep even gets to the show. It is recommended that this process is started six to eight weeks before the actual show. Invite people you know will be interested in the brand, and make short appointments with them to meet at your table. That way, you can show off the efficiency and professionalism of your company.
After the potential client is met and the appointment is kept, follow up is key. One to two weeks after you have met with your potential customer, you must call or email them to follow up. You must be persistent, but not overly so. The whole point of doing these shows is to network and make connections that will hopefully last.
Remember, you are competing for these people's business. You will need to be bigger and brighter than the booth next to yours, so uniqueness is key. Utilize the space you are given. For example, if your allotted booth is in a corner, use it. You want to catch the eye of the client and make sure that you are noticed above the rest.
If the product is a food item, invite show goers who are visiting your stall or stand to taste or sample your product. You can also give them some giveaways to go try at home. Give out some little memorabilia to your visitors.
Branded items like hats, caps, key holders, are ideal to turn your visitors into future customers Have a feedback form and a pen ready, invite your visitors to share their thoughts about your products with you. Record your visitors' contacts. Pay them a courtesy call one week after the event, thanking them for attending the show and in particular for having visited your stall. You will have won yourself loyal customers who will order again.
The economy is driven by revenues generated by the business community. In a market economy, there is a lot of competition and a need to offer unique products that will capture a segment of the market. All businesses are in need of customers who will not only use their services one time, but will come again and again to do business with them.
But more important that the actual display itself is the representative. To be a rep at a show, you need to be friendly and assertive, able to talk to anyone who comes your way. It is a fast paced environment, and the company is paying good money to get their name out there. Professionalism is a must, but being open and friendly with your clients and putting your best foot forward is the best way to gain clients.
Another important part of your presence at a trade show is making and keeping appointments. A lot of work goes into the press and publicizing of your brand, before the rep even gets to the show. It is recommended that this process is started six to eight weeks before the actual show. Invite people you know will be interested in the brand, and make short appointments with them to meet at your table. That way, you can show off the efficiency and professionalism of your company.
After the potential client is met and the appointment is kept, follow up is key. One to two weeks after you have met with your potential customer, you must call or email them to follow up. You must be persistent, but not overly so. The whole point of doing these shows is to network and make connections that will hopefully last.
Remember, you are competing for these people's business. You will need to be bigger and brighter than the booth next to yours, so uniqueness is key. Utilize the space you are given. For example, if your allotted booth is in a corner, use it. You want to catch the eye of the client and make sure that you are noticed above the rest.
If the product is a food item, invite show goers who are visiting your stall or stand to taste or sample your product. You can also give them some giveaways to go try at home. Give out some little memorabilia to your visitors.
Branded items like hats, caps, key holders, are ideal to turn your visitors into future customers Have a feedback form and a pen ready, invite your visitors to share their thoughts about your products with you. Record your visitors' contacts. Pay them a courtesy call one week after the event, thanking them for attending the show and in particular for having visited your stall. You will have won yourself loyal customers who will order again.
About the Author:
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