ANA Launches Bot Fraud Sturdy For A Month With 30 Top Advertisers
By David John
The launch of this bot fraud study could be the starting point of a revolution in the digital advertising industry. This is very important if we believe various reports stating that 50% of all digital advertising expenditure is wasted with bot fraud. Although there's no solid evidence to support this figure, everybody in the industry agrees this type of fraud exists.
The spending continues to grow, as advertising will increase by an amount of up to 14.8 percent higher over last year. But there are reports that robots are accounting for over half of the advertisers' ad spend, which if it is true, it will severely shake the confidence in the marketplace.
In today's market, where buying and selling ads has become mostly an automated process, it is important to provide a safe and secure environment for the advertisers, so that they see the advantage of putting bigger budgets into digital advertising compared to traditional media.
This will determine more advertisers to become proactive in the fight for eradicating bot fraud. They need to understand the importance of taking all cautionary measures to protect their campaigns, because it's a matter of increasing their ROI at the end of the day. The less money you waste because of bots or other reasons, the more leads and conversions you'll get for the same budget. This is why the results of the study are of crucial importance for the industry. Everybody awaits the data and the conclusions which ANA promised to make public in the fourth quarter of this year.
Bot fraud poisons the digital advertising system, there's no doubt about it. However, when it comes to estimating the extent to which it penetrated the system, it's hard to come up with any figure. This is why, the Association of National Advertisers, also known as ANA, started a study in which they are going to track the campaigns of 30 advertisers for 30 days.
The study is going to take place during the month of August. It is handled by White Ops, a digital advertising security company. They are going to use Javascript tags to track all campaigns that participate in the study.
The spending continues to grow, as advertising will increase by an amount of up to 14.8 percent higher over last year. But there are reports that robots are accounting for over half of the advertisers' ad spend, which if it is true, it will severely shake the confidence in the marketplace.
In today's market, where buying and selling ads has become mostly an automated process, it is important to provide a safe and secure environment for the advertisers, so that they see the advantage of putting bigger budgets into digital advertising compared to traditional media.
This will determine more advertisers to become proactive in the fight for eradicating bot fraud. They need to understand the importance of taking all cautionary measures to protect their campaigns, because it's a matter of increasing their ROI at the end of the day. The less money you waste because of bots or other reasons, the more leads and conversions you'll get for the same budget. This is why the results of the study are of crucial importance for the industry. Everybody awaits the data and the conclusions which ANA promised to make public in the fourth quarter of this year.
Bot fraud poisons the digital advertising system, there's no doubt about it. However, when it comes to estimating the extent to which it penetrated the system, it's hard to come up with any figure. This is why, the Association of National Advertisers, also known as ANA, started a study in which they are going to track the campaigns of 30 advertisers for 30 days.
The study is going to take place during the month of August. It is handled by White Ops, a digital advertising security company. They are going to use Javascript tags to track all campaigns that participate in the study.
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