Who Are The Top Mobile Advertisers In The Second Quarter?
By Omar Rashad
Mobile advertising is the way of the future and most of the big firms around the world realize this. They are putting in a lot of money into these mobile advertising companies and the results are there for everyone to see. These are some of the biggest players in the game and they realize the worth of having targeted ads delivered to people's phones within seconds on a regular basis. It just does not get easier than this. Progressive Insurance has made sure they are the top of the heap when it comes to advertising this way.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
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