Mobile Driving In 8.25% Of All Clicks
By Nathir Sufyan
When you are doing online advertising, especially on Facebook, you are going to consider what is called the click through rate. Otherwise known by the acronym CTR, it is the measure of how many people actually click through your link to the landing page for your product or service. A higher the click through rate, the more likely you will generate more revenue when people actually purchase your product or service. Lower click through rates are indicative of advertisements that are not well presented, or perhaps your targeted audience is not that interested in what you have to sell. A recent study on mobile retargeted news feed ads has clearly shown that the CTR is much higher than it should be.
Recent Studies On Retargeted News Feed Ads
The study which looked at Facebook ads, specifically at impressions, clicks and conversions, has shown that mobile ads do not account for a lot of the clicks that are generated through this type of advertising, but it is unusually high considering how few people are actually seeing these ads. In comparison to desktop ads, those only seen by individuals using their computer, the rate of impressions is extremely low. It is the percentage of click throughs that is most interesting which seemingly has to do with the way we are conditioned to use a mobile phone. We tap generally anything that we see on our screen, but that doesn't mean were actually interested in the product. If the studies have shown that sales have actually increased through mobile advertising, this would clearly be a green light for those who have been holding back on running retargeted mobile ads.
Why Retargeted Mobile News Feed Ads Generate So Much Traffic
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
A study has also shown that subsequent to clicking through, conversion rates were up over 70%. This is good information to have, especially if you have an evergreen product that many people are looking for, and you are able to target the right audience.
Recent Studies On Retargeted News Feed Ads
The study which looked at Facebook ads, specifically at impressions, clicks and conversions, has shown that mobile ads do not account for a lot of the clicks that are generated through this type of advertising, but it is unusually high considering how few people are actually seeing these ads. In comparison to desktop ads, those only seen by individuals using their computer, the rate of impressions is extremely low. It is the percentage of click throughs that is most interesting which seemingly has to do with the way we are conditioned to use a mobile phone. We tap generally anything that we see on our screen, but that doesn't mean were actually interested in the product. If the studies have shown that sales have actually increased through mobile advertising, this would clearly be a green light for those who have been holding back on running retargeted mobile ads.
Why Retargeted Mobile News Feed Ads Generate So Much Traffic
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
A study has also shown that subsequent to clicking through, conversion rates were up over 70%. This is good information to have, especially if you have an evergreen product that many people are looking for, and you are able to target the right audience.
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